The Challenge

There were forty events that needed to be listed on the historic page. Each event includes a year, a title, a short introduction, and one to three images. Our design started from asking how to put the forty events in a single page with a clean and pleasing design style?

I did some research to see how other banks designed their history page. They all looked standard. So I came up several ideas and discussed with another designer to hear her thoughts.

Hypothesis 1: List all 40 events on one page

Overturned：If we layout all events chronologically on one page, users would feel bored and intimidated by the long and heavy reading. They might not remember anything except the long scrolling.

Hypothesis 2: Combine images and contents with interactions

Overturned：It’s not aligned to JPMC’s website style.

Initial Solution

After several rounds of discussions, I found the horizontal timeline might be a solution. Users scroll the timeline horizontally to read events. In that way, we could save space and hide the long content behind the screen. I mocked up an initial layout and showed it to the team. We all liked the idea.

Design

So I designed the page and our team presented it to the client. After several runs of design feedback, the JPMC team was satisfied with the solution. The page was launched in 2016.