Hi there, I'm Ting Chen, a UX designer with 11 years of experience turning complex commerce into simple, trustworthy experiences — across two very different worlds. At Estée Lauder Companies, I helped drive a 60% increase in digital sales during the pandemic's forced shift to e-commerce. At AWS Marketplace, I led UX for AWS Marketplace Local Currency, a global internationalization platform enabling enterprise buyers to transact in local currency across six currency zones. It generated $1.36B in lifetime contract value, helped hit 190% of AWS Marketplace's 2025 revenue goal, and produced non-USD deals with 36% higher contract value than their USD equivalents — proof that reducing friction through design directly changes enterprise buying behavior. The work was presented on the main stage at AWS re:Invent 2024 to 60,000+ attendees and 2.5M+ YouTube views.